A sustainable brand From northern Sweden

What is sustainable to you? Shopping responsible and long -term, it is sustainability for us. Myr offers stylish, durable and durable outdoor products where each product is unique with its characteristic of waxed canvas fabric. We started in 2019 and are a registered brand at PRV.

The inspiration comes from the adventures around the inland marshes and mountain areas. The garments have an old -fashioned feeling but neat enough to have at work or town. Marshes symbolize something that is both raw and beautiful - therefore we are called Mire*

* A marsh is a wetland that covers large parts of northern Sweden, usually the cloudberry grows here.

Different products - Same quality as before.

We use thick, durable and water -repellent materials with proper invaxing that gives the fabric a lovely retro feel, so -called sailing cloth or cotton canvas. Each design detail is taken into account and everything unnecessarily removed. No compromises with durability.
 

Durable Really

No wear and tear mentality. Our products can have color changes, they get better the more you use them and each product is unique. You get a stylish and faithful companion for many years to come. In addition, completely free of dangerous chemicals.
 

What does Myr mean?

An orange -colored midnight sun and mountain symbolize the Northern nature. The name Myr is inspired by our roots, the adventure and the magnificent marshes in the north.

* A marsh is a marsh and wetland area that covers large parts of northern Sweden. A product that can handle the environment on a marsh can handle most things.