When Lars is not fishing salmon in the rivers of Norrbotten, he lives close to nature in Pajala, where self-sufficiency and practical work are everyday life. With long experience in product development at Loop Tackle Design, Lars uses and tests equipment in real life, where function, durability, and details are always put to the test.

As an expedition leader in Svalbard and Antarctica, Zet operates in the world's most inhospitable environments – where ice, wind, and moisture are everyday occurrences. Zet is an important part of our development work. He tests our products in real conditions, where every seam, material choice, and function matters.

Tv4 profile, outdoor cook, author and mushroom expert. Elle is a passionate outdoor cook and works with events involving everything from cooking techniques over open fire, edible wild plants & mushrooms in nature to bushcraft and small game hunting. Elle helps with product testing and ideas.

One of Sweden's foremost ice sculptors who creates outstanding ice crafts. You can find her work, among other places, at the Jukkasjärvi ice hotel. Tjåsa pushes her equipment to the absolute limit, and her advice on product development is heeded! Check out her website here: www.iceevent.se

Daniel comes from Gällivare and lives in the heart of Sjaunja’s roadless wilderness, where hunting, fishing, and adventure are part of everyday life. He is a skilled hunter and appears in the SVT documentary Sjaunja – Life in Roadless Land, where he can also be seen. Daniel tests and uses our gloves in real life and contributes valuable insights and suggestions for improvement.