As an expedition leader in Svalbard and Antarctica, Zet operates in the world's most inhospitable environments – where ice, wind, and moisture are everyday occurrences. Zet is an important part of our development work. He tests our products in real conditions, where every seam, material choice, and function matters.

Tv4 profile, outdoor cook, author and mushroom expert. Elle is a passionate outdoor cook and works with events involving everything from cooking techniques over open fire, edible wild plants & mushrooms in nature to bushcraft and small game hunting. Elle helps with product testing and ideas.

One of Sweden's foremost ice sculptors who creates outstanding ice crafts. You can find her work, among other places, in the Jukkasjärvi Icehotel. Tjåsa pushes her equipment to the absolute max and her advice on product development is listened to!
music, science, and nature. She also has a website that you can find here: www.iceevent.se

Daniel comes from Gällivare and lives in the middle of Sjaunja's roadless wilderness, where hunting, fishing, and adventure are everyday life. Known from the SVT documentary Sjaunja – Life in Roadless Land, he tests and uses our gloves, and is skilled at finding improvements.